Nearly every hotel today calls itself eco-responsible. Almost none truly are. Telling the two apart isn't difficult, but it takes knowing what to look for.

The questions that make the difference

Here is what we look at, concretely, when evaluating an accommodation: what is the nationality of the management staff? Do local communities benefit economically from this establishment's presence, or do the profits leave entirely for abroad? Is there a wildlife conservation programme with measurable results, or simply photos of lions in the brochure? Is the number of rooms small enough for the environmental impact to be real? These questions have concrete answers. Green washing doesn't survive a visit on the ground.

What we have seen for ourselves

Every address Le Therapist recommends has been visited by Eden Debus in person. Not to check the comfort of the bedding. To check the integrity. Great Plains in Botswana, whose lodges have contributed to the rise in elephant populations in the Okavango delta. Time + Tide in Zambia, whose economic model shares revenues directly with neighbouring villages. Zannier in Cambodia, whose mangrove conservation projects are documented and measured. Responsible luxury exists. It is not visible from the outside.

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Travelling right means turning tourism into an act of care — for the world as much as for oneself.